Netflix to launch new ad-supported tier that costs $7 a month

ISTANBUL, TURKEY - MARCH 23: The Netflix App logo is seen on a television screen on March 23, 2018 in Istanbul, Turkey. The Government of Turkish President Recep Tayyip Erdogan passed a new law on March 22 extending the reach of the country's radio and TV censor to the internet. The new law will allow RTUK, the states media watchdog, to monitor online broadcasts and block content of social media sites and streaming services including Netflix and YouTube. Turkey already bans many websites including Wikipedia, which has been blocked for more than a year. The move came a day after private media company Dogan Media Company announced it would sell to pro-government conglomerate Demiroren Holding AS. The Dogan news group was the only remaining news outlet not to be under government control, the sale, which includes assets in CNN Turk and Hurriyet Newspaper completes the governments control of the Turkish media.
Photo credit (Photo by Chris McGrath/Getty Images)

Netflix with ads is coming.

Don’t worry, your subscription won’t change or anything, but next month the streaming service will launch an ad-supported tier that costs less than half of its standard plan.

For just $6.99 a month, Netflix users will have between 4 and 5 minutes of ads per hour, using 15 and 30 second commercials.

Netflix COO Greg Peters told reporters at a virtual press conference Thursday, “We believe that with this launch we will be able to provide a plan and a price for every Netflix fan.

“The most important thing for us is that we want to offer consumers choice and for them to figure out what is the best offering for them, and that could mean that some of our existing members shift off [of ad-free plans].”

According to the Hollywood Reporter, Netflix will not accept any “political or policy advertising,” much like competitors YouTube and Hulu.

The officially titled Netflix “Basic with Ads” will launch in 12 countries beginning in November.

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Featured Image Photo Credit: (Photo by Chris McGrath/Getty Images)