As more restrictions are being lifted and more employees are heading back into the office, apparently modesty is the best policy.
A new study from Study Finds has found that people who are more apt to wear designer labels are less likely to be seen as “team players.”
Previous research showed that people who wore luxury brands were often seen to be more disciplined, intelligent, and competent than those that didn’t. Nowadays though, it appears that the new research suggests people perceive those who wear luxury brands as people who care more about their self-interest than helping others.
Lead researcher Shalena Srna, PhD, an assistant professor of marketing at the University of Michigan’s Ross School of Business said in a media release, “It is generally assumed that signaling status can strategically benefit people who want to appear high class – why else would people pay a premium for products with luxury logos that have no other functional benefits? But it can also backfire by making them seem more self-interested. In social situations that depend on cooperation, people will often choose to present themselves more modestly.”
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