"Enthusiasm from bettors and new markets led to a record-breaking year at BetMGM — one we will not forget. The NFL is still king, but star athletes like Jake Paul and Caitlin Clark captured the attention of fans and bettors in 2024,” shared Don Forbes, Senior Director of Sports Trading at BetMGM.
The numbers back it up. The sportsbook shared with us that Super Bowl LVIII was the most bet Super Bowl in BetMGM history, cementing football’s dominance as the premier betting sport. Jake Paul’s fight against Mike Tyson broke records as the most bet combat sports event, and the 2024 MLB World Series saw an all-time high in wagers.
In basketball, Caitlin Clark and the Iowa Hawkeyes captured national attention as their NCAA Women’s National Championship game against South Carolina became the most bet NCAAW event ever. The WNBA also reached new heights, with the 2024 season becoming the most bet in league history and the Indiana Fever vs. Dallas Wings game on July 17 setting a single-game betting record.
Most Bet Event of the Year: Super Bowl LVIII
Most Profitable Event for Customers: Jaguars vs. Lions (November 17)
Most Profitable Player for Customers: Allen Lazard (New York Jets)
Most Profitable Event for BetMGM: Chiefs vs. Ravens (Jan. 28, AFC Championship)
Most Profitable Player for BetMGM: Travis Kelce (Kansas City Chiefs)
With new stars like Caitlin Clark and marquee matchups across all sports, 2024 was a banner year for BetMGM. Fans and bettors alike turned out in record numbers, and with the continued rise of women’s sports and polarizing icons like Jake Paul entering the fray, the stage is set for even bigger milestones in 2025.
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