It seemed like the perfect match. The Army was renewing its decades-old recruiting motto of "be all that you can be" to attract a new generation of youngsters to the service, and hopefully cure its dismal recruitment shortfalls.
Jonathan Majors was a quickly rising Hollywood star. Featured in two massive blockbuster films currently in theaters, Ant-Man and the Wasp Quantumania and Creed III, Majors was also getting favorable write-ups and interviews in the press about career success.
The Army chose Majors to narrate their multi-million dollar ad campaign set to air during the NCAA March Madness games, then this last week abruptly pulled them and began scrambling to find a replacement.
This was because of Majors' arrest in New York City over the weekend, following allegations of domestic violence and harassment of a 30-year-old woman. With a spotty track record when it comes to very public domestic assault, sexual assault, and murder investigations, the Army was quick to pull the ads featuring Majors, maybe too quickly.
Majors' lawyer, Priya Chaudhry told NPR that the alleged victim has already retracted their past statements in writing and that it was Majors who called 911 out of concern for her mental health. She went on the say that video evidence and witness statements will clear Majors of any wrongdoing.
In this case, it's possible that the Army made a knee-jerk decision to yank the ads off the air.
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Reach Jack Murphy: jack@connectingvets.com or @JackMurphyRGR.
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