The time John Madden got an on-air pitch to change his lunch plans in Nebraska

We're looking back on the incredible life of John Madden – in a way only we can.

For thousands of Bay Area listeners over a two-decade span, 8:15 a.m. meant it was time for John Madden.

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Bay Current
Remembering John Madden. Part of the KCBS family.
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We heard many stories from the coach over the years, often times from aboard the famous Madden Cruiser as he was traveled America. In this particular segment, John joined KCBS Radio from just outside Lincoln, Neb., and lunch was on the menu.

The Madden Family is holding a public memorial in celebration of John's life on Monday, Feb. 14 at 5:30 p.m. at RingCentral Coliseum in Oakland.

Tickets are on sale via Ticketmaster.

They cost $32.14, the final score of Super Bowl XI when Coach Madden's Raiders beat the Minnesota Vikings to win their first Super Bowl. All proceeds will be directed to Madden Charities for the benefit of the John Madden Foundation to provide educational opportunities for the youth of Oakland.

Featured Image Photo Credit: Getty Images