ST. LOUIS (KMOX) - The first founding partner and kit sponsor of St. Louis CITY SC will be fellow St. Louis-based and female-led organization – Purina.
As the club’s official kit partner, Purina will be prominently featured within the fabric of St. Louis CITY’s visual identity on-and-off the pitch when the club kicks off their inaugural Major League Soccer (MLS) season in 2023. The look of the jerseys has not yet been revealed.
Other cities across the league have local connections on their jerseys. For instance, Microsoft's Xbox is used for the Seattle Sounders. Minneapolis has Target's bullseye.
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“We have always been committed to choosing partners who embody the STLMade movement, representing the spirit of a new St. Louis, so we are thrilled to partner with an iconic company like Purina that has such deep roots in St. Louis,” said Carolyn Kindle Betz, St. Louis CITY SC Chief Executive Officer. “Not only does Purina share our love for St. Louis, but they also have our same vision of working to make our community stronger. I couldn’t think of a better company to be our club’s first founding partner and to be represented on the front of our team’s kit.”
“Because soccer and pets both bring people together, we believe St. Louis CITY and Purina are a perfect match,” said Nina Leigh Krueger, Nestlé Purina PetCare CEO and President. “Enriching the lives of pets and the people who love them is our purpose at Purina, because pets have such a unique ability to make our lives better. We are excited to work with the CITY team to create programs putting pets and sport at the center of community good.”
St. Louis CITY’s first sponsor announcement follows the club’s record-breaking merchandise sales and season ticket deposit campaign and as the MLS expansion team continues to build its new stadium, fan pavilion, practice facility and team headquarters in St. Louis’ Downtown West, just a short distance from Purina’s headquarters, where the global pet-care company was founded more than a century ago.
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