Every year, during the Super Bowl, there are people who say they only watch the game for the commercials.
This year, companies are paying more than 7 million dollars for 30 seconds of time during the Super Bowl. For some companies, those ads can be a huge money maker. For others, it's a risk that they shouldn't have taken.
Super Bowl commercials are always the topic of conversation on social media, and at the office the next day.
On Ask the Expert, Dr. Abhi Biswas joined the KRLD Afternoon News. He's an advertising and marketing professor at UT Dallas. He shares with Kristin Diaz and David Rancken some of the key elements to Super Bowl Ad strategy.
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