(Audacy) — We are lovin’ this.
If you’re a fan of the McRib, McDonald’s just revealed that it’s bringing it back to menus nationwide for a limited time, beginning on Nov. 1.
The sandwich consists of a boneless pork patty shaped like a rack of ribs, covered in barbecue sauce on a homestyle bun. Prices may vary by location.
In a statement, Mike Bullington, McDonald’s senior archives manager, said that the purpose for the sandwich was to be “enjoyed during the colder seasons.”
“Whether you’re a McRib loyalist or first-timer, there is no denying that the McRib is one of the most iconic sandwiches of the last four decades and we have thousands of emails and tweets from fans to prove it,” Bullington said.
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McDonald’s said the “internet boom and emergence of social media solidified the McRib’s icon status,” and the “hype around its annual return even gave birth to the phrase ‘McRib Season.’ ”
This isn’t the first time the McRib was brought back to restaurants across the nation.
Last December, the iconic pork sandwich was available for a limited time at more than 14,400 of the chain’s U.S. restaurants for the first time in nearly a decade.
“good morning to everyone who asked how i was doing last week and to everyone else...McRib is back 12.2,” the chain tweeted.
Initially launched in 1982, the McRib sold poorly and was pulled off the menu four years later. Over the years, it has been reintroduced as a seasonal item, which has helped extend its popularity and increase sales during the annual promotion.
