(WBBM NEWSRADIO) — This week’s “Made in Chicago” takes a look at Stick Grip, a local company that’s giving athletes more control of their bat or hockey stick.
“The most popular sports that people are buying Stick Grip for [are] baseball, softball, lacrosse, hockey, pickleball, tennis,” said Sam Averbuch, the division president of Nakoma Products.
Averbuch said Stick Grip came about after he and his father-in-law got involved with a couple of business people who had a product that’s used to better grip tools.
“Time over time … people started to see a need of this in the sporting equipment industry,” he said.
Averbuch said they decided on the name Stick Grip after showing off the product to young athletes — especially baseball and hockey players — and checking with a couple of marketing people.
“Ultimately, everybody was saying little things like, ‘Can you grip my bat?’ or, ‘This is a great bat grip,’ or in hockey everyone was like, ‘Check out this stick grip.’”
Averbuch said Stick Grip takes the sting out of a mishit baseball and is grippy enough that baseball players don’t really need batting gloves. Stick Grip is shipped out of southwest suburban Bridgeview and can only be bought at StickGrip.com.
Stick Grip, Made in Chicago.
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