CHICAGO (WBBM NEWSRADIO) -- Now that college athletes can get paid for personal appearances, autographs, product endorsements, and social media posts, a Chicago area athlete is wasting no time building her brand.
For Adelaide Halverson it started with the message to Barstool Sports founder Dave Portnoy.
“Big news Out of the NCAA – players, they can no longer prevent players from making money on their likeness, their image, all that stuff. When Adelaide Halverson – she’s a volleyball player at Jacksonville State – DM’d me. She’s like, ‘Yo, I want to be the first Barstool Athlete,'" Portnoy said in an Instagram video clip. “I was like, all right, what does that mean? I’m in. I don’t even know what that means. I'm in. I love the sound of it.”
Halverson said that Instagram post started the ball rolling. She told CBS 2 it has since blown up.
“I’ve had so many businesses reach out to me and ask to like partner with me,” Halverson told CBS 2.
She has since become the first Barstool Athlete. CBS 2 reported others from around the country have now followed in her path.
“It gives a lot of exposure to the athletes and their name out there for other businesses also to see,” Halverson said.
The McHenry County native is now putting her marketing major to work.
“I honestly hope it like skyrockets me after college for my career,” Halverson told CBS 2.
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