Look we all love ice cream, but why does something so good have to cause us so much harm? A healthy alternative could be hitting the market soon, though.
Just picture this, the same great ice cream you know and love, but instead of ice and cream, it’s made of…potatoes.
Apparently, it’s on its way though. Veg of Lund, the parent company of DUG Drinks, has announced a patent approval for an ice cream that’s made with potatoes, rapeseed oil, and a vegetable protein emulsion.
According to Plant Based News, the patent only currently covers Sweden, but makers say they’re hoping for international protection soon.
Professor Eva Tornberg, founder of Veg of Lund, in a statement, “We are pleased that a patent is approved in Sweden. The fact it is based on such an everyday crop as potatoes shows the uniqueness and strength of the patent.”
Related
Last year, the company launched a potato-based smoothie. Fredrik Carling, CEO of DUG, hopes their 2023 proves just as innovative.
He says, “Just as we did for 2022, we’ve started 2023 with a bang. Earlier this month we announced the launch of DUG in 496 stores of the leading premium Swiss supermarket chain Migros. And we anticipate this will be one of a number of international launches this year, so watch this space…”
He added that the company is working on “new product development projects in the meat alternative segment and the ice-cream segment, both of which will be based on our patented potato-powered emulsion.”