It took only five days for Instagram’s new Threads app to surpass 100 million users, making it the fastest-growing social media platform ever, even faster than ChatGPT.
Last Friday, just two days after launching the app, Meta CEO Mark Zuckerberg shared on Threads that the launch was “way beyond our expectations.” On Monday, he echoed that sentiment, sharing that the app had surpassed 100 million users and that growth was “mostly organic.”
The demand for Threads was evident from the start, as many have left Twitter since the takeover by Elon Musk last fall. In fact, within the first two hours of launch, Threads hit 2 million users and continued to climb.
But users aren’t just signing up for the platform, they’re also using it, as The Verge reported that there have been more than 95 million posts and 190 million likes on the app within the first few days.
While Threads is being heavily compared to Twitter, the apps are not quite the same in how they function.
For example, while Twitter leans heavily on the use of hashtags to categorize tweets, Threads doesn’t use the emblem formerly known as the “pound sign” at all.
Another difference in Threads is its “bare bones” interface which appears more simplistic in its content and layout than Twitter. Users do still have the option to like, reshare, or reply to threads posted by those they follow.
Like Instagram, the Threads app has five options at the bottom of the screen, a place to see your feed, search, write a thread, see your likes, and view your profile.
Upon loading the app, users can log in with their Instagram accounts and follow those who have already signed up and vice versa.
However, it is important to note that things could change on the platform in the coming weeks, as Threads is currently a baby social media site that could get a mix-up after Meta sees how people use it.
While the growing rhetoric is that Threads is trying to replace Twitter, Instagram Head Adam Mosseri said the opposite in a post on the platform.
“The goal isn’t to replace Twitter. The goal is to create a public square for communities on Instagram that never really embraced Twitter and for communities on Twitter (and other platforms) that are interested in a less angry place for conversations, but not all of Twitter,” he said in his post. “Politics and hard news are inevitably going to show up on Threads - they have on Instagram as well to some extent - but we’re not going to do anything to encourage those verticals.”
Related
Related
