Alvin Kamara already has his own angle on Airheads and smoothies. Next up for the New Orleans Saints star: The breakfast aisle.
The running back will soon be the face and name of "Kamara's King Crunch," which will be sold in select Rouse's locations in fall, 2021.
The cereal project was undertaken through a partnership with Kamara, Klutch Sports and PLB Sports & Entertainment, the creators of "Flutie Flakes. The company's website features cereal projects with a host of athletes, including Arizona Cardinals WR DeAndre Hopkins' "Hop Box," and another offering that features Cleveland Browns RB Nick Chubb.
Previous NFL-themed cereal offerings included projects themed for Chiefs QB Patrick Mahomes, Steelers WR Juju Smith-Schuster, Vikings QB Kirk Cousins, Packers RB Aaron Jones, Bills QB Josh Allen, along with a cereal featuring the 2019 College Football Playoff champion LSU Tigers.
Kamara's honey-oat bunch cereal will also celebrates New Orleans, according to a press release. The box will feature Mardi Gras colors, a tribute to the French Quarter, "fun facts" about Kamara and an AK-themed word search on the back.
A portion of the sales from the cereal will go to the Children's Bureau of Greater New Orleans, the release said.
“I’m very excited about creating my own cereal box,” said Kamara in the release. “I get to live out a childhood dream and help support the incredible work that the Children’s Bureau of New Orleans is doing to bring mental wellness resources to kids and families in the city."
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A cereal box is just the latest in an offseason of interesting off-field moves for Kamara. He's sponsored a car in a NASCAR XFiniti series race and became the co-owner of a juice and smoothie bar in downtown New Orleans called the Big Squeezy.
Kamara has also taken a much-publicized snowboarding trip to Montana this offseason.
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He was later featured in an episode of The Uninterrupted's show "Kneading Dough," where he detailed his frugal financial nature and said he's yet to spend a dollar of his NFL money, strictly spending just the money he's earned from endorsements.
The 25-year-old is entering the second season of a 5-year, $75 million contract extension signed before the 2020 season.