Whole Foods, Progressive Insurance team up to offer 'Turkey Protection Plan' for botched birds

NEW YORK (1010 WINS) -- Thanksgiving hosts who opt to buy a Whole Foods turkey this year will be able to get a reimbursement if they commit a "cooking fail,” the grocery chain says.

Shoppers who purchase a Whole Foods Market Turkey in-store or via delivery between Nov. 11 and Nov. 22 — but end up botching the bird while cooking it — could qualify for “turkey insurance,” the chain said in a release.

The store will send $35 Whole Foods Market gift cards to the first 1,000 holiday hosts who submit their “turkey cooking fail” claims via its “Turkey Protection Plan” website.

Each shopper will have to send in their receipt, as well as a photo of their over- or under-cooked turkey and a “brief explanation of what went wrong,” the release says.

Whole Foods teamed up with Progressive Insurance to create the “Turkey Protection Plan,” according to the release.

“Turkey fail determined by Whole Foods Market in its sole discretion,” the release notes.

Featured Image Photo Credit: Whole Foods Market