On a brand new episode of Baby, This is Keke Palmer, Keke and Saweetie talk about about the secrets to success, building a brand, and more.
LISTEN NOW: Baby, This is Keke Palmer - The Secrets to Sweet Success with Saweetie
She’s not just an artist, she’s a brand, a businesswoman, and a whole vibe!! We know that’s right! Whether it’s her hit songs on the radio, her collab with McDonald’s, or her social media brand deals, Saweetie is everywhere!
Starting from posting videos of herself rapping in her car, Saweetie was able to leverage social media into making a name for herself. Now that she has, she’s running with it, and these days sees herself more of a brand than just a rapper.
“As a rapper, as an artist, that’s specifically music. And what I’ve built over these past couple of years, I think I became a multi-faceted business, beyond… And I think that’s what makes me a brand.”
She continued, “A brand is ICY GIRL, a brand is the snowflake, a brand is Pretty Girl Music, a brand is all these things that have become centric for the Saweetie lifestyle… It’s just a multi-faceted image, and that’s what I fortunately have become, so I’m really thankful for that, and I’m very grateful for that fans who have stuck with me along the way.
Saweetie also let Keke in on what’s coming next for her in the music world, the surprising reality of feuds between female rappers, and how she approaches relationships in the public eye. So, for all that and more, listen to the entire episode above.