It will take some time for fans to get used to saying Washington Commanders when talking about the football team and even longer for them to fully get behind the rebranding.
But while the name, logo, crest, and uniforms are only a few hours old and still too new to judge, some people are finding fault with an old, historic part of the team’s new branding.
On the Commanders’ new crest, the dates of Washington’s championship wins do not line up with the year most fans refer to them.
Washington won two NFL championships before the AFL-NFL merger after the 1937 and 1942 seasons. Both of those title games wins over the Chicago Bears, took place in December of those years.
However, for Washington’s three Super Bowls, won after the 1982, 1987, and 1991 seasons, the new Commanders’ crest lists the dates the January Super Bowl wins took place.
It is sort of an NFL Rorschach test: How do you commemorate the 1991 team who won the Super Bowl in 1992? Most fans would say: By putting down 1991, of course.
Commanders team president Jason Wright said this was intentional, but is something the team hopes to change in the near future with another Super Bowl win.
"We expect to be redesigning this crest several times over the next years, because that is the goal here,” he said, via Michael Phillips.
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In a press release, this is how the Washington Commanders described the new crest:
"A unique brand element within the NFL, Washington’s crest features core elements of the team’s identity and the franchise’s defining moments. The top left and bottom right quadrants note the year the club was founded in 1932, 90 years ago. The top right quadrant showcases the main logo mark, the “W,” symbolizing the team’s future, and the bottom left quadrant features three stars, representative of the stars on the D.C. flag and the team’s position within the Nation’s Capital.
"Washington Football highlighted across the top of the crest pays homage to the many historic firsts and iconic legends associated with this Washington team throughout its nearly 90-year tenure in the DMV, and the years 1937, 1942, 1983, 1988, and 1992 written across the bottom commemorate the franchise’s World Championships and Super Bowls. The crest is completed by a gold ring, which represents unity and encapsulates all elements of the brand identity."
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