Bronny James is already inking major deals.
The 17-year-old son of Lakers star LeBron James landed a deal with PSD Underwear and will release a signature collection later this year, the company announced on Thursday.
It is the first Name, Image and Likeness deal for Bronny, who is a junior basketball player at Sierra Canyon High School outside of Los Angeles.
“I’ve been wearing PSD for as long as I can remember,” he said via a press release. “When the connection is real and authentic, it makes a partnership like this really exciting. I’m looking forward to sharing my ideas and input to create some pretty unique pieces.”
It is unclear how much money Bronny, who boasts 6.1 million followers on Instagram, will make off the deal, but On3 reports that he is projected to make $5.1 million in NIL deals before he graduates high school.
Other stars affiliated with PSD include Ja Morant, Deebo Samuel, Jimmy Butler, Tyler Herro and Bubba Wallace.
LeBron celebrated his son’s deal on Twitter.
Related
LISTEN on the Audacy App
Sign Up and Follow Audacy Sports
Facebook | Twitter | Instagram