Nets star Kyrie Irving appears to be at a crossroads in his relationship with Nike.
The apparel giant is trending toward not re-upping Irving's signature sneaker deal when his contract expires next season owing to "uncertainties" about his career, according to Adrian Wojnarowski and Ramona Shelburne of ESPN.com.
Irving's shoe is popular and profitable, but recent negotiations have made it likely that his endorsement role with the company will change, the reporters said -- "perhaps dramatically."
Last year, Irving turned heads when he publicly slammed the latest edition of his signature sneaker and claimed he had no input on its design or marketing. He later apologized and walked back the remarks, but it's not unreasonable to think it didn't help his relationship with Nike, his partner since 2014.
There is one more shoe slated to be released later this year as part of the series.
The report comes amid speculation over Irving's broader basketball future.
The former Cavaliers and Celtics star has a $37 million player option for next season, but the Nets have been cagey about a potential extension.
Irving was limited to 29 games this season while sitting out Nets home games for most of the year due to New York City vaccination protocols.
After the season, general manager Sean Marks deferred to Irving's player option when asked about the prospect of a long-term deal.
He also indicated that it was important to have players who are "available:"
"We’re looking for guys that want to be a part of something bigger than themselves, play team basketball, and be available. That goes not only for Kyrie, but everybody here.”