It is said that scent is heavily tied to memory — which makes it especially perfect in holiday gift giving. Many food and beverage companies have harped on this, including Texas Roadhouse and Budweiser. In the past, both brands have made scented candles that carry the smell of savory goods. While such products aren't conventionally sold in this space, that uniqueness is also exactly what sets them apart — especially among food and beverage lovers.
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