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What’s Inside The $126K Oscars Gift Bags

Getty Images
Getty Images

No matter which names are announced when the envelopes are opened on March 12 at the 95th annual Academy Awards, one thing is guaranteed— even the losers will go home with lavish Oscars gift bags.
Since 2002, the Los Angeles-based marketing company Distinctive Assets has distributed its unofficial and often six-figure “Everyone Wins” gift bags to Oscar nominees in the four main acting categories as well as Best Director. Distinctive Assets’ founder, the “Sultan of Swag” Lash Fary, first began giving away lucrative vacations, jewelry, and other trinkets at the Grammys in 2000—where he’s still the official gifter—and added the Oscars a couple of years later.
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