Did Betting Turnaround Coincide With On-Field Turnaround for Kansas Football?

USA Today
Jayhawks Photo credit USA Today

Kansas won fewer games (23) than any other full-time FBS program from 2010-21.

They also ranked dead last in conference wins (seven), home wins (24), road wins (five) average margin of victory (-17.4), and bowl appearances (zero).

By every measure, the Jayhawks sucked on the field for 12 full seasons.

But did they also suck at the sportsbook? Oftentimes, bad teams can be winners, while good teams can be losers.

For example, Coastal Carolina won nine games last season but had only four ATS wins, and Temple won only three games but had eight ATS wins.

Yes, Kansas sucked at the sportsbook; only New Mexico had a worse ATS winning percentage:

New Mexico: .404

Kansas: .407

And only Akron had a worse average cover margin, i.e., the average number of points per game by which they covered the spread:

Akron: -2.9

Kansas: -2.3

By every measure, the Jayhawks also sucked at the sportsbook throughout those 12 seasons. But that changed with the on-field success in 2022.

In winning more than three games for the first time since 2009, Kansas was a winner in college football betting.

Even with four straight ATS losses to finish the season — including the bowl game as a 1.5-point underdog at kickoff of an eventual two-point loss — they finished above .500 against the spread (7-5-1) for the first time since 2008 and had an average cover margin of +3.2 points, their best since 2007.

Kansas opens the season against FCS Missouri State on Friday, Sept. 1. Visit the BetMGM online sportsbook for updated odds, parlays, promotions, and more.

Featured Image Photo Credit: USA Today