(Audacy) The White Sox announced Wednesday that they’ve agreed to name, image and likeness deals with eight college athletes, becoming the first MLB team to do so.
Among those represented are DePaul guard Ahamad Bynum (a local product who starred at Simeon Career Academy, the same high school that produced former MVP Derrick Rose), Michigan receiver A.J. Henning (a Frankfort native) and Notre Dame striker Kalyssa “Kiki” Van Zanten of Buffalo Grove. The White Sox can’t endorse baseball or softball players, per NCAA rules.
The NIL arrangement allows student-athletes “mentorship” opportunities within the White Sox’s front office as well as “professional resources” to help their career advancement, the Athletic reported. Along with financial compensation, members of the inaugural “CHISOX Athlete” program will also benefit from having their work promoted on social media.
While not unprecedented — the NHL’s Florida Panthers struck a similar deal with University of Miami quarterback D’Eriq King — the White Sox are certainly forging a unique path, one that will hopefully spread brand awareness while elevating members of the community. Many have been overwhelmed by the NCAA’s recent explosion of NIL money, setting off an arms race that has turned college sports upside down. But even amid the fiery wreckage of mass transfers and conference realignment, plenty of good has come from it, with athletes granted more freedom than ever before, enjoying a level of autonomy that would've been unthinkable even a few short years ago.
Credit the White Sox for embracing the NIL revolution and exploring a new space with plenty of untapped potential.