What changes when 'Falcons identity' doesn't lead to wins?

The Atlanta Falcons entered the season wanting to showcase an identity of stopping the run and running the ball, and through four weeks they did look that way, and it also led to some strong performances, especially once Michael Penix returned. Since then however, the team has struggled a bit to do both, and while trying to establish their identity, it has also led to a 1-4 record in their last five games. Falcons Head Coach Kevin Stefanski explained how there isn't much worth in having an identity if you can't execute it and it doesn't ultimately lead to wins.