The name of Heinz Field has officially changed.
For at least the next 15 years, the name of the place where the Steelers play home games will be called Acrisure Stadium.
First reported by 93.7 The Fan’s Andrew Fillipponi, Acrisure is a global insurance broker.
The financial details were not disclosed.
“The company provides a broad array of AI-driven solutions across Insurance, Real Estate Services, Cyber Services, Asset Management and more to millions of clients,” a release from the Steelers point out. “Notably, Acrisure has grown from $38 million in revenue to more than $3.8 billion in just over eight years and has rapidly expanded its global footprint.”
The name changes from Heinz Field to Acrisure Stadium immediately.
“We are excited to partner with Acrisure for the naming rights to our stadium,” said Steelers President Art Rooney II in a statement.
“Acrisure provided us with an opportunity to ensure our stadium continues to be a valuable asset for our fans as well as keeping up with the market value of NFL stadiums. We are very appreciative to partner with Greg Williams and his company, and we look forward to a long, beneficial relationship for years to come.”
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“The Pittsburgh Steelers are an institution in American sports and a globally recognized brand. Partnering with the Steelers is the opportunity of a lifetime and a tremendous honor,” said Greg Williams, Acrisure Co-Founder, Chairman and CEO. “Through Acrisure Stadium, we will increase awareness of the extraordinary advantage Acrisure brings our clients while conveying our strong sense of community. Relatedly, we are eager to invest in the Pittsburgh community and broader region as we chart our course to an unforgettable first season. This relationship truly embodies and aligns two organizations that have high standards and are determined to achieve great things.”
Heinz said in a statement that the price was too high for them to continue their partnership with the Steelers.
The release says that Williams is a lifelong Steelers fan.
The partnership will “enable the franchise to continue to invest in stadium amenities and aesthetics, including new stadium identification for the 2022 season.”
Acrisure also has the naming rights to an arena in Palm Springs, called Acrisure Arena, where the Coachella Valley Firebirds play, the AHL affiliate of the Seattle Kraken.
The Firebirds are coached by former Penguins head coach Dan Bylsma.