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Today, the company is still innovating – it recently announced three new sauces.', '_version': 2, 'componentVariation': 'paragraph'}, 'original_ref': 'www.audacy.com/_components/paragraph/instances/cm80mj3w7000e01w9iom7begk@published'}, {'data': {'text': '<iframe width="100%" height="165px" frameborder="0" src="https://player.amperwavepodcasting.com?&feed-link=https%3A%2F%2Frss.amperwave.net%2Fv2%2Fepisode%2F7300146_2025-02-27-133946&withPlaylist=false&theme=dark&playerDisplay-download=false&playerDisplay-logoType=Audacy"></iframe>', 'isIframe': True, 'componentVariation': 'html-embed', 'fbInstantArticleHtml': '<iframe width="100%" height="165px" frameborder="0" src="https://player.amperwavepodcasting.com?&feed-link=https%3A%2F%2Frss.amperwave.net%2Fv2%2Fepisode%2F7300146_2025-02-27-133946&withPlaylist=false&theme=dark&playerDisplay-download=false&playerDisplay-logoType=Audacy"></iframe>'}, 'original_ref': 'www.audacy.com/_components/html-embed/instances/cm80mj3w7000f01w9g1v5o7ru@published'}, {'data': {'text': 'These new sauce flavors are: Sweet Corn, Sweet & Tangy BBQ and Sweet Chili. 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What you need to know about the Heinz 'Flavor Tour'

By Lauren BarryMar 08, 2025

Lauren Barry

Lauren Barry is a Chicago-based news content producer for Audacy’s central news team. She is the host/co-producer of The On Deadline Podcast, as…

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Heinz “catsup” first hit store shelves nearly 150 years ago, a recipe developed by Pittsburgh resident Henry J. Heinz, known as an innovator in mass-marketed food. Today, the company is still innovating – it recently announced three new sauces.

These new sauce flavors are: Sweet Corn, Sweet & Tangy BBQ and Sweet Chili. Heinz described them as a “Flavor Tour” line of condiments inspired by cuisines from around the world.

Sweet Corn starts off the tour in Mexico, with flavors of chipotle pepper and lime to bring a “creamy and smoky taste to the table.”

Then, it moves on to Korea, where Heinz got inspiration for the Sweet & Tangy BBQ sauce. It combines gochujang, a sweet and spicy chili paste, with doenjang, a thick brown paste made from fermented soybeans that brings umami flavor, and salty soy sauce “for a rich and bold punch of flavor.”

Thailand is the final stop on the tour, providing inspiration for the Sweet Chili sauce. This sauce includes ginger, sriracha chili sauce and sesame oil for a “bright, tangy, irresistible taste.”

“Each sauce is a versatile and unique fusion of flavor with the unmistakable quality that HEINZ lovers expect,” said a press release from the KraftHeinz. “Now rolling out on shelves nationwide, the new line underscores the brand’s commitment to expand its offerings beyond ketchup.”

It also noted that these new offerings allow Heinz to meet “increasing desire for globally-inspired flavors,” that is emerging as a top trend for sauces this year. For busy Americans familiar with the Heinz brand from grocery shelves and restaurant tables, the sauces offer a quick and easy way to bring more diverse flavors into their kitchen. Elote grilled cheese and Korean BBQ chicken wings are just two recipes that can be whipped up with help from the sauces, said Heinz.

“We saw an opportunity for Heinz, a beloved and trusted brand, to inspire fun new ways for people to enjoy their favorite foods,” Angie Madigan, vice president of Taste Elevation Marketing at The Kraft Heinz Company explained. “Leveraging our expertise in creating some of the world’s most beloved sauces, we designed the Flavor Tour line as the ultimate solution for these fans.”

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