Sixers co-owner and executive chairman of Fanatics has created a movement called the All-In Challenge.
Rubin announced this challenge on social media on Tuesday, in hopes of helping feeding people in need during the COVID-19 pandemic. The point of the challenge is to offer a once-in-a-lifetime fan experience to auction away and then challenge at least three other celebrities in hopes of spreading the movement.
Rubin, who is offering an ultimate fan experience worth $470,405, challenged Joel Embiid, Ben Simmons, Meek Mill, Kevin Hart, Magic Johnson, Alex Rodriguez, and Tik Tok stars Charli and Dixie.
The Philadelphia Eagles are even on board. You can design and call a play during a preseason game!
Eagles TE Zach Ertz and his wife, USA Soccer pro Julie, are on board as well.
The movement has picked up steam and a ton of celebrities have gotten on board, like even Michael Strahan who challenged Justin Tuck, Justin Timberlake, and Anthony Anderson on GMA. Giants RB Saquon Barkley is also on board.
Some other items available for bidding or raffle include:
- Walk On Role In A Scorsese Film With Dicaprio and DeNiro
- Be In Kevin Hart's Next Movie
- Meek Mill's 2018 Rolls-Royce Phantom
- Throw Out The First Pitch At The Next World Series
- Sit Courtside and Play 5-on-5 With Ben Simmons
Go to AllInChallenge.com to see all of the items. Also, you check out a lot of the videos made by the celebrities on Rubin's Twitter page here.




