He's not, nor was Cam Newton ever, a Falcon — quite the opposite, actually, as he has spent a large chunk of his career as a division rival — but he'll now be a face for Atlanta sports and culture. And as an Atlanta native with his own fashion line, restaurant and several other ventures into other non-football areas of culture, he's the perfect choice to do so.
On Tuesday, BET announced the launch of a new weekly talk show hosted by Newton called "Sip N' Smoke," an eight-episode original series where he'll talk with several notable Atlanta figures, including Steve Harvey, 2 Chainz and Teyana Taylor. They'll talk all things Atlanta and Black culture, hitting on some of Newton's areas of expertise, like food, art, cigars, business and much more.
"In order for me to impact and empower my community, I need to be me," Newton says in the trailer. "They can be able to relate to it and say, 'man, Cam came out of these streets, I can come out of these streets.' "
"As a sports figure, I don’t always get to shed layers and give people a glimpse of off-the-field Cam, so it’s cool to join the BET Digital family and host Sip N’ Smoke," Newton said as a part of the series' press release. "This series gives me the opportunity to put on for ATL, celebrate some of the people and things that inspire me and to create with my production company Iconic Saga.”
If Newton's appearances on other podcasts, such as "I Am Athlete" and "Serendipity with Inky Johnson" — as well as his many appearances on Audacy affiliate WEEI throughout the 2020 season — are any indication, we're in for a fun ride with a ton of entertaining banter and important, inspirational discussion.
The debut episode premieres on Wednesday, March 31, at 1:00 p.m. ET on BET.com and the BET YouTube channel.
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