The wait is over. Gap and Kanye West just shock dropped the first item from the Yeezy Gap collection while most people were sleeping. Yup, The “Round Jacket” dropped in the wee hours of the morning on Gap’s website with little warning. Made from recycled nylon, the piece will retail for $200.
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Possibly as a 44th birth-Ye gift to himself, the items release comes nearly one year after the joint project was announced back in 2020.
Along with the newly listed item of clothing, Ye opted for his usual ways of street marketing by projecting an image of the zipper-less blue puffer jacket onto various buildings alongside a QR code and the Yeezy Gap logo in specific areas of Chicago, New York, and Los Angeles. Fonzworth Bentley even shared an image of one of the projections on Instagram, so you know it’s Fashion (yes with a capital F).