In 2021, being a professional athlete is more than just what you do on the field – it’s also all about the brand.
And nowadays, players have the best way to create their brand via social media.
Most players are also social media influencers – using their profile and large audience to promote themselves and endorsement deals that come along the way.
A new report by Pickswise revealed the richest NFL Instagram profiles by attributing a score to each of perceived price per sponsorship post, cost paid to the player per engagement, and the media valuation of the worth of each post.
Its data showed that Odell Beckham Jr. has the richest Instagram profile among NFL players, making $58,699.49 per post, with Tom Brady well behind the star receiver at $38,853.43 per post.
Cincinnati Bengals quarterback Joe Burrow had the highest engagement rate of 18.54, which is determined by the number of engagements divided by impressions or reach.
Here’s the top 10, per Pickswise, based on cost per post.
1. Odell Beckham Jr. - $58,699.49
2. Tom Brady - $38,853.43
3. Russell Wilson - $20,562.91
4. Cam Newton - $20,082.53
5. Patrick Mahomes - $18837.96
6. Rob Gronkowski - $18,268.13
7. J.J. Watt - $16,630.57
8. Antonio Brown - $15,320.89
9. JuJu Smith-Schuster - $14,062.68
10. Ezekiel Elliott - $12,002.66
Here’s the top 10 Instagram profiles based on engagement rate (engagements divided by impressions/reach):
1. Joe Burrow – 18.54
2. Justin Jefferson – 14.54
3. Davante Adams – 14.52
4. Chase Young – 13.37
5. D.K. Metcalf – 13.3
6. CeeDee Lamb – 11.98
7. Stefon Diggs – 10.95
8. T.J. Watt – 10.84
9. Alvin Kamara – 10.8
10. Tyreek Hill – 9.85
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