Since shuttering their stores, Toys R Us is under new ownership once again. This time, WHP Global has acquired the Toys R Us, Babes R Us, and Geoffrey the Giraffe brands as they now have a controlling interest in Tru Kids.
WHP, who purchased the brands and property of Toys R Us when they filed for Chapter 11 bankruptcy in September of 2017, plans to reopen stores across America, CNBC reports.
This comes in the form of pop-ups, mini-locations inside of other stores, some in high-traffic malls, and perhaps a few flagship stores. The brand's only two pop-up stores were shuttered in early 2021 due to the pandemic.
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WHP CEO Yehuda Shmidman notes that now that the company is through its restructuring process and the world is beginning to open back up. He also noted that "the sky's the limit" for the brand.
Shmidman is aiming to have stores open in America again by the 2021 holiday season, but WHP has not set a number for the amount of locations it plans to open.
"There are so many malls that will no longer be in the future, so we don't need to be there," Shmidman said. "But we could be in malls that do have traffic."
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