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The Taylor Effect: Swift’s Engagement Ring Already Inspiring Local Jewelry Trends

The Taylor effect hit fast — Baribault Jewelers says the moment Taylor Swift’s ring went public, their phones lit up with fans asking for a dupe. 💍

Getty
Getty

Taylor Swift and Travis Kelce are engaged! 💍 The couple announced the news on Instagram with photos of Swift’s vintage-inspired old mine brilliant cut diamond ring — co-designed by Kelce himself. The romantic sparkle is deeply meaningful, especially since their love story began with a friendship bracelet.

Christine and Salt chatted with Baribault Jewelers’ Christina Baribault Ortiz, who says the Taylor effect is already real — the very day the ring was revealed, she got flooded with calls and emails from people asking for a dupe version.


✨ Listen to the full interview below!

The Taylor effect hit fast — Baribault Jewelers says the moment Taylor Swift’s ring went public, their phones lit up with fans asking for a dupe. 💍