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Emily Ratajkowski Shows Off New Lingerie Line In A Thong

Emily Ratajkowski
(Photo by Anna Webber/Getty Images for IMG)

Emily Ratajkowski posted a series of videos and photos to her Instagram promoting a new line of lingerie for her brand Inamorata Woman. 

Poke it out. We also made some pretty cute undies. Shop our brand new underwire bra and matching sets NOW! Link in bio. @inamoratawoman


A post shared by Emily Ratajkowski (@emrata) on Dec 13, 2019 at 10:17am PST

The Mercer thong is $28. Which is an extremely high material to cost ratio. I mean you have to be able to make 100 thongs out of a square yard of material.

I guess you're paying for the fine craftsmanship. The artistry if you will. 

I'm reminded of the scene from Old School where Will Ferrell is openly expressing his curiosity of the Olive Garden waitresses undergarments. "Maybe it's something really cool that I've don't even know about," said Ferrell's character Frank.

Our perfect underwire bra is here along with some pretty special sets. LIVE NOW. Get them before they're gone. @inamoratawoman

A post shared by Emily Ratajkowski (@emrata) on Dec 13, 2019 at 7:29am PST

The description of the item on the website leaves a lot to unpack. "Inspired by our mom's 90's lingerie. Your go-to delicate lace thong." 

Is the mom reference supposed to sell the item? Dubious. 

Our first ever underwire bra. Available now! Shop the link in bio @inamoratawoman

A post shared by Emily Ratajkowski (@emrata) on Dec 12, 2019 at 5:54pm PST