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Lions Trying To Do Right By Season-Ticket Members In Uncertain Times

The NFL is still slated to kick off the 2020 season Sept. 10, which means ticket operations for the Lions are proceeding as normal. 

But with payments due May 1 for some season-ticket holders, the Lions are taking a flexible stance amid the financial pinch of the coronavirus. The team sent an email to those season-ticket members this week encouraging them to speak with a sales rep about setting up "a revised payment schedule that works for you and your family."


Need-based deferrals are an option, a team spokesperson said Thursday. 

"The Detroit Lions are following the NFL's lead in preparing to play a full 2020 season in front of fans," per a statement from the team. "Given the evolving circumstances surrounding COVID-19, contingencies for possible disruptions are needed and will be in place."'

The Lions locked in most of their season-ticket sales for 2020 by the end of February, per usual. There's still the threat of an altered season, but NFL teams would rather issue refunds if and when they have to than scramble to distribute tickets and collect payments at the final hour. 

In the event the season is shortened and/or played without fans, the Lions confirmed that season-ticket holders will be eligible for refunds for any impacted games. They'll also have the option of accepting a credit of equal value toward tickets in 2021. 

NFL spokesman Brian McCarthy confirmed the 2020 kick-off date on Wednesday, adding that the full schedule should be released by next Thursday. It remains to be seen how the coronavirus will impact ticket sales. 

The Lions ranked 21st in the NFL in attendance last season at 95.1 percent capacity, down from 97.4 percent in 2018 and 98.7 percent in 2017. The last time they ranked in the top half of the league was 2012.