Budweiser launches Willy Wonka-style contest with $1 million prize

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Budweiser is taking a page out of Willy Wonka's book and launching a nationwide contest that promises a huge $1 million payout to the winner.

Instead of a golden ticket, you have to find the special golden beer can.

Anheuser-Busch has randomly placed 10,000 golden cans in specially-marked cases of Budweiser across the country.

Those who purchase a case and find a golden can within it are eligible to enter the Live Like A King Sweepstakes for the chance to win $1 million.

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If you find one of the golden cans, you have to post a photo of it on Facebook, Instagram or Twitter, and tag @budweiserusa with the hashtags #LiveLikeAKing and #Sweepstakes.

You can also enter the contest without making a purchase, though that does take away the thrill of potentially finding a golden can. All you have to do is go to Budweiser's website and download a substitute golden can wrap. Wrap the image around a can, take a picture and follow the rest of the steps to enter.

Entries are being accepted now through February 20.

One potential winner will be selected in a random drawing to be held on or about February 21. The $1 million prize will be awarded in the form of a check.

This isn't the first time Budweiser has taken a turn playing Willy Wonka. Back in 2016, the brewing company ran a "Strike Gold" contest where people who found golden cans won a lifetime supply of Super Bowl tickets.