Budweiser launches Willy Wonka-style contest with $1 million prize

Budweiser
Photo credit Getty Images

Budweiser is taking a page out of Willy Wonka's book and launching a nationwide contest that promises a huge $1 million payout to the winner.

Instead of a golden ticket, you have to find the special golden beer can.

Anheuser-Busch has randomly placed 10,000 golden cans in specially-marked cases of Budweiser across the country.

Those who purchase a case and find a golden can within it are eligible to enter the Live Like A King Sweepstakes for the chance to win $1 million.

Live On-Air
Ask Your Smart Speaker to Play Ninety Seven One The Ticket
97.1 The Ticket
Listen Now
Now Playing
Now Playing

If you find one of the golden cans, you have to post a photo of it on Facebook, Instagram or Twitter, and tag @budweiserusa with the hashtags #LiveLikeAKing and #Sweepstakes.

You can also enter the contest without making a purchase, though that does take away the thrill of potentially finding a golden can. All you have to do is go to Budweiser's website and download a substitute golden can wrap. Wrap the image around a can, take a picture and follow the rest of the steps to enter.

Entries are being accepted now through February 20.

One potential winner will be selected in a random drawing to be held on or about February 21. The $1 million prize will be awarded in the form of a check.

This isn't the first time Budweiser has taken a turn playing Willy Wonka. Back in 2016, the brewing company ran a "Strike Gold" contest where people who found golden cans won a lifetime supply of Super Bowl tickets.