(WWJ) — It’s no secret Americans love watching football, especially on Thanksgiving Day.
So it should come as no surprise that this year’s NFL Thanksgiving games once again broke multiple viewership records for the third straight year.
That includes the Lions’ win over the Bears on CBS, which averaged 37.5 million viewers — the most-watched early Thanksgiving game on record, the NFL announced Tuesday.
That number is up more than 11% compared to last year’s Lions-Packers game, which held the previous record.
The Lions held on to beat the Bears Thursday, racking up a 10th straight win and breaking a seven-year Turkey Day losing streak.
The league said the late afternoon Cowboys-Giants game on Fox averaged 38.8 million viewers, the fourth-most-watched Thanksgiving game on record and the fifth–most-watched NFL regular season on record, with numbers dating back to 1988.
Overall, average viewership across all three games on Thanksgiving was 34.2 million, the highest Thanksgiving Day on record, according to the NFL.
Digital streaming across platforms for the three games delivered an average minute audience of 1.1 million – the highest on record for Thanksgiving Day and up 36% compared to last year.
The total unduplicated audience across all three games was 141 million – the highest Thanksgiving Day total audience on record, up 6% versus last year and up 2% versus the previous record set in 2022 (records date back to 2001).
More on today's top stories: