Did Tom Brady™ really just trademark his own name?

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Do you want to dress like Brady ™? You will be able to soon.

Tom Brady announced the launch of his “next generational apparel brand” Tuesday, just five days before his showdown against Bill Belichick and the Patriots at Gillette Stadium. The TB12 brand doesn’t stop for anything, but especially a regular season game against a losing team.

The clothing line is a collaboration with Kim Kardashian’s lingerie line and the Jens Grede, the LA-based fashion mogul who helped build Kardashian’s Good American Denim collection.

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