The Fiesta Bowl Organization announced on Monday it has partnered with Caesars Sportsbook in the first-ever exclusive sports betting and fantasy gaming partnership for a college football Bowl game.
"This is a new frontier in the college football space, and the Fiesta Bowl is again out in front with this fan-focused partnership. There was significant interest in the marketplace to partner with the Fiesta Bowl; where Caesars stood out was with its similar community mindset and a creativity toward setting a new standard," Fiesta Bowl Chief Marketing Officer Jose Moreno said in the press release. "We are teaming with an industry leader who is dedicated to working with us to elevate our offerings for college football and all sports fans across Arizona."
"We're thrilled to work with the Fiesta Bowl Organization on this landmark partnership to bring college football fans closer to the game and build awareness around the importance of responsible gaming practices," Dan Shapiro, Chief Development Officer of Caesars Digital, also said in the release. "These fans are unrivaled in their passion, and we look forward to offering Caesars Sportsbook to them this fall. Our offering provides a leading user experience where every wager gives players more through our award-winning Caesars Rewards."
In this new partnership, Caesars will host new in-stadium fan lounges for the PlayStation Fiesta Bowl and Guaranteed Rate Bowl. It will also become the title partner of the pregame parties for the PlayStation Fiesta Bowl and serve as a presenting partner in the annual Arizona Bank & Trust Fiesta Bowl Kickoff Luncheon.
Lucy is a sports betting content producer with Audacy and BetQL. She has worked with WEEI and Audacy as a writer, radio producer and podcaster. Lucy lives in Boston and loves Tom Brady and prop bets. Follow Lucy on Twitter at @LucilleBurdge.