Jim Beam releases limited-edition Bourbon Cream for holidays

Jim Beam
Photo credit Jim Beam

CHICAGO (WBBM NEWSRADIO) – There's something new from Jim Beam this holiday season!

Jim Beam announced the release of its is new Jim Beam Bourbon Cream just in time for the holiday season.

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The Bourbon Cream is described as a "rich, celebratory beverage best enjoyed with those who matter most." It combines sweet, velvety cream liqueur with the "world’s finest Kentucky Straight Bourbon Whiskey. The result is a perfect balance of delicious cream complemented by bourbon notes of vanilla, caramel, and oak, making it the perfect drink to add holiday spirit to all your gatherings this season."

Jim Beam announced the release of its is new Jim Beam Bourbon Cream just in time for the holiday season.
Jim Beam announced the release of its is new Jim Beam Bourbon Cream just in time for the holiday season. Photo credit Jim Beam

To celebrate the launch of its limited-edition Bourbon Cream, Jim Beam and celebrity spokesperson Emily Hampshire are unveiling a holiday-focused campaign titled “Get to the Good Stuff,” which inspires people to speed through the holiday formalities, and spend more time just relaxing and enjoying family and loved ones.

Jim Beam is also creating a limited number of kits available for purchase, which include items to help you “Get to the Good Stuff” this holiday season:

• The Quickest Wrapping Paper – Skip the unnecessary unwrapping and view your gift through the see-through paper
• The Shortest Holiday Story – As quick a read as they come, this story lets you spend less time reading holiday stories, and more time creating your own with friends and family this season
• The Fastest Board Game – This one should only last a few minutes, instead of hours
• The Easiest, Quickest Recipes – We’re here to help you prepare your at-home signature cocktail for the night … whether you have bartending skills or not.

Jim Beam announced the release of its is new Jim Beam Bourbon Cream just in time for the holiday season.
Jim Beam announced the release of its is new Jim Beam Bourbon Cream just in time for the holiday season. Photo credit Jim Beam

The kits will be available first come, first served to legal-drinking-aged consumers at JimBeam.com/GetToTheGoodStuff starting Tuesday, Dec. 7 for $19.99.

“Jim Beam has been bringing people together for life’s everyday moments, as well as the most meaningful ones — like family time over the holidays — for over 200 years. ‘Getting to the Good Stuff’ means more meaningful moments with family and friends, and Jim Beam Bourbon Cream is the perfect cocktail pairing to savor these moments,” said Veronique Mura, vice president of marketing for Jim Beam at Beam Suntory, in a statement. “Jim Beam’s Bourbon Cream is the newest indulgent innovation that makes the perfect drink to toast to special moments with — like finally being able to savor time with family once that holiday to-do list is complete.”

Jim Beam announced the release of its is new Jim Beam Bourbon Cream just in time for the holiday season.
Jim Beam announced the release of its is new Jim Beam Bourbon Cream just in time for the holiday season. Photo credit Jim Beam

Jim Beam Bourbon Cream is best enjoyed over ice or in a Jim Beam Bourbon Cream Hot Chocolate, the company said in a statement. At 15% ABV (30 proof), it has a suggested retail price of $19.99 for 750mL and is now available for a limited time only at select retailers nationwide.

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