2 Minute Promise

2 Minute Promise

We'll never play more than 2 minutes of commercials at a time. That's our promise. The 2 Minute Promise® on 995 The Mountain.

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A Q&A with 99.5 The Mountain Brand Manager, Mike Peterson

Q. Why did you decide to start the 2 Minute Promise®?

A. We asked you, our fans, to help us understand what would make The Mountain a better station. You told us the #1 issue was too many commercials that seem to go on forever. So, to meet your expectations, we created the 2 Minute Promise®  – we’re giving you fewer commercials overall and in shorter segments and playing more of your music.

Q. So what does this mean for me?

A. More music, mostly. And with playing shorter commercial breaks, you’ll immediately notice how fast we get back to the music. Whether you listen on your radio at 99.5 or on the radio.com app, you’ll always get what you expect.  More music and fewer commercials.

Q. Why do you keep stopping even for short periods of time. Why not get it over with at one time and then play music?

A. You’ve told us short commercial breaks are easier to sit through. They also help highlight our sponsor partners who make it possible for us to play less commercials than other station’s play.

Q. If you cut back on commercials, does this mean you’ll cut back on other things, too? Shows? DJs?

A. The only thing we’ve changed is that we now play fewer commercials and in shorter breaks which leaves more time for music. Your favorite music and DJs are still here!

Mike Peterson

Brand Manager 99.5 The Mountain


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