As COVID-19 cases slowly begin to decline, the global pandemic has significantly impacted the nation’s restaurant industry.
Many fast-food chains, like Wendy’s, designed plans for new, COVID-19-friendly safety protocols to keep customers safe.
While Wendy’s put those protocols into place, the chain introduced its breakfast menu in March of 2020.
According to CNN Business, Wendy’s confirmed that sales for the past year grew 2% in 2020 due to adding breakfast items to its menu.
Todd Penegor, CEO of Wendy’s, said that in the last months of 2020, breakfast items added up to 7% of Wendy’s total sales. He mentioned how revenue should increase to 10% by the end of 2022.
“We know that we are just scratching the surface of its potential,” Penegor said.
Penegor also mentioned how the breakfast items' success happened due to Wendy’s breakfast marketing push before the COVID-19 pandemic affected restaurants across the country.
Wendy’s breakfast menu has several choices, including egg and cheese on biscuits or croissants, Frosty-ccinos, seasoned potatoes, and chicken sandwiches.
In December, Wendy’s offered a free Breakfast Baconator sandwich to customers who made any purchase.
Regardless of what anyone ordered, they got a Breakfast Baconator thrown in at no extra cost. Customers were able to order via the Wendy’s app or presented the app’s QR code when ordering at a participating drive-thru location.
Wendy’s began serving the Breakfast Baconator back in March of 2020 when it took another crack at rolling out a breakfast menu nationwide.