We are living in a golden age of wild food combinations.
The condiment classic isn’t just jumping on a trend though, August 6 is National Mustard Day.
The treat is a glazed donut that combines French's Classic Yellow Mustard zing with Dough's sweet signature brioche recipe, topped off with a yellow mustard cake crumble. Sounds iffy at first, but in their press release French’s guarantees it’s “craveable.”
"We've been known to go big for National Mustard Day,” said Jill Pratt, Chief Marketing Officer, McCormick. “With Mustard Ice Cream in 2019, Mustard Beer in 2020, and Mustard Buns in 2021. This year, we're excited to collaborate with Dough and introduce French's Mustard Donuts…. We are as committed as ever to showing off new and exciting ways to enjoy this fan favorite condiment and cannot wait to reinvent breakfast this year."
From their end, Dough states, "Here at Dough, we've always prided ourselves in creating unexpectedly delicious flavors," said Steve Klein, Owner. "French's Mustard Donuts presented an opportunity to be imaginative, and we couldn't be more pleased with the results."
The treats are available for free on August 6 at Dough's retail locations in New York City. Fans across the country can order a free box of 2 mustard donuts via online shipping on August 6th, while supplies last.
Should you find yourself in the Big Apple on National Mustard Day, drop into one of Dough’s six NYC locations. French's is the shop’s interior designer for the day, and they'll be adding bright yellow furnishings, vibrant pop art, and French's Mustard Donut-inspired swag. While there, fans can receive a free French's Mustard Donut, while supplies last.
The companies will also release a limited number of French's Mustard Donuts for nationwide shipping on August 6, 2022, at 9 a.m. ET.
All of this mustardy action is only for a limited time. Should you miss it though, French's has also shared a make-at-home recipe available here.
This meeting of the yummy minds is also a nifty cross-generational event.
French’s started in 1904, introducing their tangy sauce on hot dogs at the World’s Fair that year in St. Louis, MI. Dough though is a relative newbie, having started up in Brooklyn, NY in 2010.