Kim K’s called on a few friends to model her new bras.
A new line of bras from Kardashian’s SKIMS line will debut the morning of September 27 and to get the word out stars like Brooke Shields, Chelsea Handler, Becky G, Indya Moore, Juliette Lewis, and Cassie joined the campaign.
SKIMS has said the women were chose as they show “female confidence” and also align with the brand’s “continued ethos of empowering all women.”
This week Kardashian shared a photo carousel on her Instagram of the models sporting the brand’s new looks. She shouted out all her collaborators and wrote, “SKIMS Bras - a complete system of shaping solutions for every need.”
People were loving the campaign in the comments. Fire and heart emojis were rampant throughout and numerous people writing they loved the campaign. The photos were taken by Vanessa Beecroft.
“We want all women to feel comfortable in their bras, but more importantly confident,” Kardashian said in a statement to PEOPLE. “Confidence starts within, and with this campaign, we are bringing all women together to celebrate all bodies and individuality.”
Shields shared photos from the new shoot to her own Instagram recently. “I’m so honored and excited to be in @SKIMS first ever bra campaign,” she wrote approvingly. “I can honestly say that these bras are something we can all feel confident and comfortable in.” A white heart ended her caption.
The new SKIMS bras will be available Tuesday, September 27 at 9am PST and only at the SKIMS website.