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Beer Flavored Tea?

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This is an interesting turn of events...

An Australian brewing company called Victoria Bitter has created their own beer flavored tea! The tea is made with black tea leaves and the same hops used to make Victoria Bitter's beer.


Apparently Victoria Bitter is a popular beer to drink while watching cricket so there's a lot of sports references in the marketing campaign that make ZERO sense to me because what even is cricket? Is it like baseball? I have no idea.