Packers star quarterback Aaron Rodgers is apparently seeing fallout from the controversy regarding his vaccination status.
The reigning NFL MVP was dropped by a longtime business partner on Saturday, days after it was revealed he misled the public about his status as "immunized," and just one day after a media appearance in which he defended his vaccine skepticism and promoted a series of unscientific falsehoods.
Prevea Health, a Wisconsin-based healthcare provider, announced that its nine-year relationship with Rodgers had ended beginning Saturday.
The company did not address Rodgers' vaccine comments specifically, but said it remained "deeply committed" to encouraging all eligible populations to get inoculated.
"Prevea Health remains deeply committed to protecting its patients, staff, providers and communities amidst the COVID-19 pandemic," the company said in a statement. "This includes encouraging and helping all eligible populations to become vaccinated against COVID-19 to prevent the virus from further significantly impacting lives and livelihoods."
Appearing on The Pat McAfee Show on Friday, Rodgers explained that he had been "immunized" through homeopathic therapies -- the same term he used during training camp.
At the time, many media outlets mistook this vague term to mean Rodgers was in fact vaccinated.
Instead, when Rodgers tested positive this week, it was revealed he would have to follow the protocols laid out for unvaccinated players, thus confirming he had not been vaccinated.
It seemed Rodgers had lied, or at the very least didn't care to correct misreporting.
Rather than simply apologize or at least clarify the discrepancy, Rodgers launched into a lengthy speech peppered with junk science and paranoid reactionary talking points about "cancel culture" and the like.
Rodgers claimed he was "allergic" to an unspecified ingredient in mRNA vaccines, and said he declined the J&J vaccine because it was briefly paused in the spring due to a rare, fatal blood-clotting issue.
The loss of the sponsorship mirrors a similar situation for Vikings quarterback Kirk Cousins, who similarly parted ways with a Michigan hospital after he expressed vaccine skepticism.