Leitch: 'Twitter is kind of the drug right now' for sports media

75756A5E-120A-4932-810C-2FD980DB785E

Social media has become an essential, invaluable tool for professional sports teams and athletes to connect with fans. The technology is ingrained in people's everyday lives, and it's somewhat difficult to remember what the sports landscape was like before real time information, statistics, and highlights were just a click away.

But more often than not, the cons of social media outweigh the pros. It's a breeding ground for negativity, a toxic cesspool of hate, and fully capable of fueling stress and anxiety. Yet, no one leaves. No one deletes the apps.

So, what is the future for social media in sports? Will Leitch, the founder of Deadspin and author of the new novel, "How Lucky," joined The DA Show on Wednesday to share his thoughts on the situation.

"I do think Twitter is kind of the drug right now," Leitch said. "Obviously, Facebook has social media problems. There are social media problems everywhere. But there is something inherently addictive about Twitter, in a way that, frankly, I as a fellow member of the media, totally understand. We're always on the lookout for news and things to talk about. I do sense, however, these things get to a fever pitch at a certain point. We discovered this at Deadspin early on. There are certain things down in the muck that: (A) you didn't want to get into, or (B) if you did get into it, it ultimately made people go like, 'Ugh, I don't want to go to that site. I don't want anything to do with that.'

"I think there is a threshold, at a certain level. It's also worth remembering that the vast, vast majority of sports fans are not actually on Twitter at all, or post like once a year. That's almost a fallacy that I've fallen into as well, that when you work in media and check Twitter all the time, you do think that it's real life. I just don't think it is. Twitter is inherently a medium that feels negative... And so, by definition, Twitter will make the world feel more negative than it actually is...

"I think at a certain level, the prism of Twitter and the panopticon of Twitter that makes you feel that everyone's angry and everyone's upset all the time, when you walk outside, that's not actually true... In my opinion, there will be a little bit of a leading off of this because Twitter is just not a reflection of the real world in a way that it can feel sometimes."

The entire conversation between Leitch and DA can be accessed in the video and audio players above.

You can follow The DA Show on Twitter @DAonCBS and @CBSSportsRadio, and Tom Hanslin @TomHanslin.