

Find out more at Wounded Warrior Project Resource CenterBlack Rifle Coffee Kingpin Mat Best

Black Rifle Coffee is one of the fastest-growing brands in the coffee industry thanks in part to the hilarious videos and gun-heavy branding of co-founder Mat Best.
During our conversation, we talked about his days as an Army Ranger, how he got started making videos, and how he and his veteran buddies (with an equally twisted senses of humor) went from making shirts to making one of the coolest brands in the coffee business.
I have to admit, after watching their latest video, "Colombian Good Good (Coffee Song)" I couldn't stop saying, "I got the good, good Colombiaaaaan." After annoying my whole family by pumping the bass-heavy beats all day, I wanted to don my sleeveless Black Rifle T-shirt and flamingo shorts and go to one of those chain coffee shops, just so I could heckle people as they left the store.


Check out Black Rifle Coffee Company here

And for more slightly inappropriate yet f----ng funny videos, click here