CBS Eye on Veterans | Black Rifle Coffee 'Kingpin' Mat Best talks pounds of brown

Black Rifle Coffee's Mat Best talks about coffee, videos and helping vets
CBS Eye on Veterans talks to WWP and GWOTMF

Find out more at Wounded Warrior Project Resource CenterBlack Rifle Coffee Kingpin Mat Best   

Mat Best is one of coffee's biggest characters

Black Rifle Coffee is one of the fastest-growing brands in the coffee industry thanks in part to the hilarious videos and gun-heavy branding of co-founder Mat Best.

During our conversation, we talked about his days as an Army Ranger, how he got started making videos, and how he and his veteran buddies (with an equally twisted senses of humor) went from making shirts to making one of the coolest brands in the coffee business.  

I have to admit, after watching their latest video, "Colombian Good Good (Coffee Song)" I couldn't stop saying, "I got the good, good Colombiaaaaan."  After annoying my whole family by pumping the bass-heavy beats all day, I wanted to don my sleeveless Black Rifle T-shirt and flamingo shorts and go to one of those chain coffee shops, just so I could heckle people as they left the store.

Black Rifle Coffee's Mat Best is a coffee kingpin
Mat Best from Black Rifle Coffee Company, former Army Ranger
Above: From Army Ranger to making funny shit in the recording studio.

Check out Black Rifle Coffee Company here 

Mat Best pimpin' in the pool, in the latest Black Rifle Coffee video

And for more slightly inappropriate yet f----ng funny videos, click here   

Find more episodes of Eye on Veterans hereFollow host Phil Briggs @philbriggsVet or send your NSFW jokes, rants and tasteful nudes to phil@connectingvets.com (Tasteful ... OK?)