Campaign for plastic Army women inspired by a 6-year-old girl raises more than $50,000

Jeff Imel
This story was originally published Aug. 31, 2019 at 12:04 p.m. It was updated Nov. 15, Nov. 26 and Dec. 17 at 4:02 p.m.

Little Green Army women may not be missing in action much longer. 

Toymaker Jeff Imel, president of VictoryBuy Inc. is committed to production of the plastic figures "in time for Christmas 2020," he said in an interview with Connecting Vets.

A Kickstarter crowdfunding campaign launched Nov. 14 for pre-orders, meeting its fundraising goal in the first 12 hours and raising more than more than $50,000 by Dec. 17.


Toy troops: Where are the plastic Army women?

The exact designs of the classic plastic toys are still not 100-percent certain, but some poses have already been decided.

The planned poses currently include: pathfinder captain, standing rifleman, kneeling rifleman, prone sniper, grenadier, bazooka operator, running rifleman, combat medic, low-crawl rifleman, radio operator, military working dog team and wounded soldier. Imel said he's trying to decide on a 12th figure and has a poll on the site for fans to vote

The figures also are planned to be available in at least three colors: olive green, tan and pink. They'll be made in the U.S.

"I know some supporters don't like the idea of pink soldiers, but a lot of folks asked for the option," he said. 

Imel said he's taking feedback from women veterans on the figures' designs. 

"The once concern I have is lots of military women have strongly expressed their opinion that non-regulation hair bothers them," he said. But for the tiny toys, getting regulation hair in the design may be difficult.

"The issue is that visually, for a female version of the classic plastic toy soldier, I think some hair details on at least some of the figures is important," Imel said. "Artistically, the model looked better with hair." 

The sculptor for the figures has already tried several different lengths and styles of hair, he said. 

"I'm looking to make a toy that kids will like and have fun playing with, not historically accurate models," Imel said. "But I don't want to offend military women. Hopefully I can express this in a way that is acceptable."

A 6-year-old's letter 

Interest in Imel's project to create women figures to join the male soldiers, who make up one of the most ubiquitous American toys in history, began after a six-year-old girl, Vivian Lord, mailed letters to toy companies asking them to make women toy soldiers. 


"I've been wanting to have girl Army men, but there are no girl Army men," Vivian said. "It's kind of weird." 

Plastic Army men, sold in buckets and bags, have changed a lot through their more than 80 years. But a few things have remained constant -- most of them are still green, and they're all men.

In the early years of the toys, the little green men came in few alternative colors and forms -- German troops were gray, Japanese were yellow. The soldiers have since had uniforms and weapons to match many generations of troops, including Vietnam and other major U.S. conflicts. They even come in new colors, including blue and pink.

But even the pink Army men are still men. 

In her letter, Vivian appeals to the toy companies: "My friend's mom is in the Army too! I saw the pink ones, but those aren't girls and people in the Army don't wear pink."


Women make up about 10 percent of the U.S. Armed Forces and are the fastest-growing group of troops. 

But those fighting women are not often represented in popular culture and are missing in action from what may be one of the most popular military toys of all time. 

Imel's toy company, BMC Toys, seems to be the first to seriously consider allowing women to join the ranks in a major way. 

Starting in March, Imel posted on the company's website sketches of "BMC Plastic Army Women Figures" as a long-term potential project. 

But after Vivian's letter made headlines and after national media -- beginning with Connecting Vets -- published stories on the subject, Imel said he has had much more interest. Subscribers to a newsletter about the project have more than doubled and now there is a

Imel commissioned more art, requested rush quotes from factory partners and hired a sculptor to create prototype toys. 

The plan now is to have packs of plastic Army women in multiple poses and colors, Imel said, but those plans might not be the end. 

"There's been some great figure suggestions that I didn't include because they should be part of a future Navy and/or Air Force set," he said. "I'm staying with the ground infantry combat theme for this mold." 

He said he's also planning bucket and boxed playsets, some of which may include men and women in the same set "which has been another frequent request," vehicles or even a WAC HQ. 

In addition to the first plastic Army women, Imel said he's also had a hand in the first set dedicated to the Buffalo Soldiers. He's also considering merchandise to go along with the release of the plastic Army women, including buttons, magnets, stickers, hats, T-shirts and more for those who backed the campaign. 

Imel said he heard from a supporter who told him she'd wanted a set of women soldiers for more than 60 years. 

"It's not too often you get to help fulfill a Christmas wish from six decades ago," he said. 

For more information, or to sign up for the BMC Toys plastic Army women mailing list, click here.

Want to get more connected to the stories and resources Connecting Vets has to offer? Click here to sign up for our weekly newsletter.
Reach Abbie Bennett: or @AbbieRBennett

First African American woman set to graduate from U.S. Army Ranger School

Is there a 'pink tax' on military uniforms for women? A congresswoman wants to find out.

Military studies 'hyperfit' women who pass grueling courses

Homeless women veterans are afraid to be separated from their children if they seek help, advocates say

‘I should never have to come in the back door:' Senate tackles women veteran care, vet suicide