Alpha Coffee and PenFed Foundation team up to help vets and their families

Photo credit Courtesy photo/PenFed Foundation

Here’s your chance to enjoy a cup of coffee and help out veterans and their families.

From now through Feb. 15, Alpha Coffee will donate 10% of its national sales to the PenFed Foundation.

“I was honored to serve, but that service to country doesn’t end when you leave the military,” said Alpha Chief Coffee Officer Carl Churchill.

The donations will be used by the PenFed Foundation to provide members of the military community with emergency financial assistance, help veterans achieve the dream of homeownership and support investments in veteran entrepreneurs.

“The money raised during this President’s Day promotion will directly support our vision of service members being able to serve our nation free of financial worry and veterans living with a strong financial future,” said PenFed President and retired U.S. Army Gen. John “Mick” Nicholson, Jr.

Alpha Coffee was co-founded by Churchill, a retired U.S. Army lieutenant colonel and combat veteran with 21 years of service as both an enlisted soldier and officer, and his wife Lori on Sept. 11, 2010.

The cause-based coffee company provides all service members, veterans and first responders with 10% off their Alpha coffee purchases. Every bag purchased through its Coffee for Troops initiative helps send the equivalent of a cup of coffee to deployed troops. Thus far, Alpha Coffee has sent more than 19,000 bags of coffee to deployed troops around the world.

Those interested in supporting Alpha Coffee and the PenFed Foundation can visit here. Those who purchase coffee by Feb. 15 at this link will also be entered for a chance to win a $100 Alpha Coffee gift card.

Reach Julia LeDoux at

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