In a move that will provide car batteries to hundreds of local public safety vehicles including police and sheriff's cars, Batteries Plus of Las Cruces, New Mexico has announced a partnership with the City of Las Cruces and Doña Ana County Fleet Services.
At the helm of the deal is former Marine and Batteries Plus franchise Keith Placencio, who has owned the store since August of 2022.
The relationship began with an initial partnership between Placencio’s store and the City of Las Cruces Fleet Services in November which provided over 400 public safety vehicles, including the police department in Las Cruces, with X2Power Batteries.
Since then, Placencio has added a partnership with the Doña Ana County Fleet Services, bringing the total number to over 1,000 public safety vehicles across the city and county. The local retailer also has more on the way through pending partnerships with Fleet Services for the fire department, city and county lighting, buses, lawnmowers, and golf carts throughout the area.
"It’s extremely important to me to be reliable within the community for power solutions no matter how small," said Placencio. "From law enforcement to bus drivers, our community needs dependability in its power needs and it's an honor to Batteries Plus to have built these relationships."
Placencio served in the Marines from 1987-1991 and since he left active duty, he has been dedicated to his community, giving back over $350,000 from previous business ventures. He will open his second Batteries Plus location in El Paso, TX later this year where he plans to have the same impact within that community.
With the partnership from the Las Cruces Batteries Plus location, the X2Power Batteries each vehicle will be receiving will last up to four years compared to the previous standard lifespan of six months to a year. As part of a Batteries Plus Business partnership, each battery will also be replaced for free if it doesn’t meet the warranty.
For more information on Batteries Plus Business’s capabilities, visit here.
Reach Julia LeDoux at Julia@connectingvets.com.
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