Many companies are stepping forward to do the right thing by standing against racism and social injustice in our country. However, it's the statement made by BabyNames.com that I felt was incredibly powerful in an unexpected way.
I say "unexpected" because I really don't even think of BabyNames.com as a legitimate company (they are, though), nor have I ever heard anything from its leadership team...EVER. But today, the website is way more than just a database for expectant parents to find their child's name: it's making a powerful statement that really resonates with parents, and hopefully with those who don't have kids.
On the front page of BabyNames.com (via PEOPLE), the site posts names of black Americans whose lives were taken by police or other civilians along with the quote, "Each of these names was somebody's baby." They also shared the hashtag, #blacklivesmatter.
Founder (and parent) Jennifer Moss told HuffPost that her company's statement "came from my heart."
"My goal was to make people understand that they aren't just names," said Moss. "They are human beings who were loved."
106.5 The End issued a statement on May 31 following the death of George Floyd: